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Tracy van der Schyff

Facilitating The Evolution of Human Capabilities

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Week 4: Hitchhiker’s Guide – In the UI/UX/CX world, who is your Customer?

#42WeekHitchhikersGuide – This week I would like to focus on who the "customer" is. This of course is rather self explanatory if you've done a proposal and someone is paying you to do something. But what if what you're doing it... Continue Reading →

Week 3: Hitchhiker’s Guide – Intuitive Design & User Adoption

#42WeekHitchhikersGuide – Today we'll chat about Intuitive Design and the importance thereof in the complex journey to achieving greater User Adoption. You should spot at least 5 rookie mistakes in my mock-up design Week:  3 of 42, 39 left This week's best line from Douglas Adams’... Continue Reading →

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